Deploying well-crafted digital advertising and promotional materials is hugely beneficial for businesses. It increases engagement, builds brand awareness, generates additional sales, and makes it more likely customers will return and buy more.
So, choosing the right digital signage company is essential. Below is a roundup of the top 15 providers.
1 Mandoe Media
At the top of our list is Mandoe Media. This Australian-based company, which has clients across the world, is one of the oldest providers out there. They take an innovative approach to providing digital signage software to many different kinds of companies and organizations.
Mandoe offers flexible packages, a vast template library, and the ability for users to add their branding to every promo. Their software is especially feature-rich. For example, their software can be used for screen walls, multiple screens or just one screen.
Their images and videos are free for users. Because there are millions to choose from, virtually any type of business can easily find what they need. The fact that they do not simply rely on free-to-use images from places like Unsplash and Pixaby, which is what some other firms do, is a big plus for Mandoe users.
Their support service is extremely good. As well as solving any issues with the software quickly, Mandoe Media also provides a lot of case studies and examples to help their users get the most out of their system.
TelemtryTV is another cloud-based digital signage software company. They were founded in 2013 and have built up an impressive album of photos and videos that are free for users to access. It is also possible to create working groups and set things up so that playlists need to be signed off. This is good for accountability and teamwork. If desired, the software can be used to show informational videos or promotions on a wall of screens.
3 Digital Signage.com
DigitalSignage.com has been involved in the industry since 2008. The free version offers a package of limited features. Many small firms find that this works for them, but not being able to include branding in the created ads is a big drawback. The lack of reports is also an issue. As a result, many users decide to go with a paid monthly account. This includes unlimited cloud storage, and the ability to display content in a wide range of formats.
XOGO offers users the ability to run one digital sign for free, which makes it easy to try out their software. The interface is simple and a lot of users like their playlist management package. However, a few said that they had difficulties getting it to work, at least initially. Support is via email, which can sometimes be a slow way to get answers. However, there are plenty of video tutorials to fill the gap.
This web-based signage system is open-source. It offers device management, multi-screen support and good content management. However, to operate it successfully users do need some technical knowledge. There is an active community, but some features have not been updated for a while.
6 PeakSignage (LamasaTech)
In 2023, PeakSignage was acquired by the Swedish firm ZetaDisplay. They offer users a flexible drag-and-drop interface and the ability to manage all their devices from one place. Their system is known for being affordable and scalable. Displays can be grouped and controlled by location, device type or campaigns. The way their scheduling system works makes it easy to plan and deploy content well ahead of time. There is daily, weekly, and monthly scheduling available. It is also possible to deploy ads, promotions, surveys and informational content to screens that are equipped with touch technology.
ViewNeo is a cloud-based solution, which uses plugins to provide users with a high level of flexibility. For example, they have content plugins that allow users to display automated content, such as local news, social media feeds and more. Content can easily be shared, including via email.
8 OnSign TV
This provider is known for its reliability, responsiveness, ease of use and smooth interface. It can be deployed on Android, Windows, Mac and ChromeOS devices. There is also the ability for multiple users to be added, which is excellent for collaborative working. OnSign TV has a reputation for offering good customer support.
This is another cloud-based service, which offers a flexible solution, which is suitable for organizations of all sizes. The screen management element is customizable and includes screen grouping which makes it particularly user-friendly. ScreenCloud provides excellent video guides, so it is easy to learn.
Mood:Media has attentive customer service and an easy-to-understand interface. The emphasis is on flexibility and customization, which is why they provide users with access to hundreds of editable templates. Mood Media´s service is a global one which is run by a network of certified technicians. The tech that they use is tried and tested, which makes it highly dependable.
In addition to offering all of the standard digital signage features Mood:Media also provides software to help retailers and other business owners to enhance the ambience of their premises. They offer a great music service and kit that can be used to tap into the power of scents. Numerous studies show that customers respond positively to the right fragrance or smells. When combined with appropriate images or video on in-store screens an increase in sales is almost inevitable.
11 Skykit Beam
Skykit uses the Google Cloud platform to enable users to post directly from their Google Drive and Docs accounts. Content can also be stored in the cloud with unlimited storage available to subscribers. It is easy to schedule and set things up so that different content appears on different screens. There is the option to add live feeds including news, weather, and social feeds, all of which have been shown to increase audience engagement. The system enables you to display most forms of content, unusually including PDFs.
OptiSigns offers users the option of managing devices and campaigns from a mobile phone, making it easy to change ads on the go. This platform has a reputation for being a particularly good option for firms that need to use targeted playlists. It is possible to speak to the support team over the phone, which is something that not all digital screen software firms provide. OptiSigns is compatible with 140+ apps, including Zoom, Google Calendar, Facebook, and Instagram. It is used by Uber, Safeway and many other large companies but is also incredibly popular with small businesses.
Novisign digital signage software has been available since 2011 and is designed mainly for small to midsize businesses. Because it includes a virtual keyboard, onsite printing, and secure browsing it is a particularly good option for kiosk owners. Content can be downloaded to hardware devices from a centralized database. Novisign is particularly popular with food and beverage companies. It is currently only available for use with a PC or MAC, but the images and videos can be displayed on screens that use a wide range of operating systems.
SmartSign2go is designed to be easy for even the most non-technical person. Their plug-and-play Chrome media players are popular. As is the fact that users pay per month, per device. Their players can be used with any screen with an HDMI port, including most regular TV screens. Support is available in 7 languages and includes live chat and phone support. At the time of writing this, it is compatible with only a handful of apps, but that includes Yammer.
15 FTx Digital Signage
The fact that FTx software can synchronize with most point-of-sale (POS) systems makes it an extremely popular option for retailers. They give users access to 1000s of free digital signage templates and provide a scheduling solution as well as real-time edits and deployment.
Do your own research too
During our research, we found over a hundred digital signage software providers worldwide. So, the above list is bound to change as providers evolve what they offer. Therefore, it is wise to do some extra research of your own before signing up with a suitable digital signage software provider.
The first step of this research process should always be working out how you plan to use the software. You do not want to inadvertently buy a package that only allows you to deploy ads in one location if you run 3 or 4 stores and have screens in all of them. Take the time to watch a couple of demo videos. Doing this will help you to gain a better understanding of what you can achieve using digital signage software. This in turn is likely to change what you were planning to do with the screens you have available.
Try not to rush into a decision. If you have the time to do so, sign up for a couple of free trials. There is no better way than this to establish how your business is going to use digital in-store promotions and advertising and take your business up to the next level.